How to Get Cindy Crawford's 1992 Pepsi Ad Blowout

How to Get Cindy Crawford's 1992 Pepsi Ad Blowout

    COURTESY OF PEPSI // WOMEN'S HEALTH

 

In the world of beauty and fashion, certain moments stand out as truly iconic, and Cindy Crawford's 1992 Pepsi ad is undeniably one of them. That bouncy blowout she sported became synonymous with the '90s supermodel era, capturing the essence of glamour and natural beauty. While achieving this look may seem daunting, fear not – with the right tools, techniques, and a touch of nostalgia, you can master Cindy's signature style. What's more, Cindy herself revisited this iconic ad in 2021, collaborating once again with her original hairdresser for a charitable cause. 

 

Step 1: Gather Your Hair Tools and Products

Before you begin, make sure you have the necessary tools and products to recreate Cindy's signature blowout. You'll need a quality hair dryer, a round brush (we recommend Wet Brush at Frankie), heat protectant spray, volumizing mousse, and a flexible hold hairspray. The key to achieving this look is to create volume and texture, so choose products that cater to those needs.

 

Step 2: Start with Clean Hair

Begin the process with freshly washed and conditioned hair. Towel-dry your hair gently to remove excess water, but avoid rubbing your hair vigorously to prevent frizz.

 

Step 3: Apply Volumizing Mousse

To achieve the volume seen in Cindy's iconic blowout, apply a generous amount of volumizing mousse, to your damp hair. Shake it up, mousse it in! Look for one that not only provides volume but also adds hold without weighing the hair down. This ensures that your blowout lasts throughout the day while maintaining the desired bouncy texture. Distribute the product evenly from roots to ends, for maximum lift.

 

Step 4: Section Your Hair

Divide your hair into sections to make the blow-drying process more manageable. Use hair clips to secure the sections you're not working on at the moment.

 

Step 5: Use a Round Brush for Volume

Take a small section of hair and use a round brush to lift the roots and curl the ends while blow-drying. Angle the brush away from your face to create the signature bouncy effect and lift the roots away from your head. Let each section cool off around the brush before moving to the next section to hold its shape. Repeat this process for each section until your entire head is dry.

 

Step 6: Add Some Waves

Cindy's blowout had a subtle wave, so once your hair is completely dry, use a large-barrel curling iron to add soft waves. Focus on the mid-lengths and ends, leaving the roots straight for that natural, undone, lived-in look.

 

Step 7: Set the Style

To give your face framing hair an added lift, try a touch (a little goes a LONG way, trust me) of Oribe Swept Up right at your roots at the top of your head at the front, or backcomb right at the roots. To help your blowout stay in place all day, use a flexible hold hairspray to set the style. Hold the hairspray at arm's length and mist it evenly over your hair.

 

By following these steps and channeling your inner supermodel, you can effortlessly recreate Cindy Crawford's iconic 1992 Pepsi ad blowout. As a woman born in the '90s, it’s a look I like to create often, embracing its timeless allure with every flick of the hair dryer. But what adds an extra layer of magic to this journey is knowing that Cindy herself revisited this iconic moment in 2021 for a good cause. Teaming up with her friend David Yarrow, they returned to the original Halfway House from the famous Pepsi commercial she did in 1992, putting a David Yarrow twist on the recreation. Their goal? To raise funds for the American Family Children’s Hospital in Madison, Wisconsin, where Cindy's brother was treated for leukemia. So, whether you're heading to an event or simply want to feel like a '90s icon, this blowout is perfect for any day – and now, it carries with it the spirit of giving back and making a difference.

 

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By following these steps and channeling your inner supermodel, you can effortlessly recreate Cindy Crawford's iconic 1992 Pepsi ad blowout. As a woman born in the '90s, it’s a look I like to create often, embracing the timeless allure with every flick of the hair dryer. But what adds an extra layer of significance to this iconic hairstyle is the heartwarming collaboration between Cindy and her friend David Yarrow. Together, they revisited the original Halfway House from the famous Pepsi commercial in 1992, adding a David Yarrow twist, all in the spirit of raising funds for the American Family Children’s Hospital in Madison, Wisconsin. So, not only does this blowout capture the essence of the era, but it also embodies the power of friendship and philanthropy. Whether you're heading to an event or simply want to feel like a '90s icon, this blowout is perfect for any day, serving as a reminder of timeless beauty and the importance of giving back.