How to Get Cindy Crawford's 1992 Pepsi Ad Blowout

How to Get Cindy Crawford's 1992 Pepsi Ad Blowout



In the world of beauty and fashion, certain moments stand out as truly iconic, and Cindy Crawford's 1992 Pepsi ad is undeniably one of them. That bouncy blowout she sported became synonymous with the '90s supermodel era, capturing the essence of glamour and natural beauty. While achieving this look may seem daunting, fear not – with the right tools, techniques, and a touch of nostalgia, you can master Cindy's signature style. What's more, Cindy herself revisited this iconic ad in 2021, collaborating once again with her original hairdresser for a charitable cause. 


Step 1: Gather Your Hair Tools and Products

Before you begin, make sure you have the necessary tools and products to recreate Cindy's signature blowout. You'll need a quality hair dryer, a round brush (we recommend Wet Brush at Frankie), heat protectant spray, volumizing mousse, and a flexible hold hairspray. The key to achieving this look is to create volume and texture, so choose products that cater to those needs.


Step 2: Start with Clean Hair

Begin the process with freshly washed and conditioned hair. Towel-dry your hair gently to remove excess water, but avoid rubbing your hair vigorously to prevent frizz.


Step 3: Apply Volumizing Mousse

To achieve the volume seen in Cindy's iconic blowout, apply a generous amount of volumizing mousse, to your damp hair. Shake it up, mousse it in! Look for one that not only provides volume, but also adds hold without weighing the hair down. This ensures that your blowout lasts throughout the day while maintaining the desired bouncy texture. Distribute the product evenly from roots to ends, for maximum lift.


Step 4: Section Your Hair

Divide your hair into sections to make the blow-drying process more manageable. Use hair clips to secure the sections you're not working on at the moment.


Step 5: Use a Round Brush for Volume

Take a small section of hair and use a round brush to lift the roots and curl the ends while blow-drying. Angle the brush away from your face to create the signature bouncy effect and lift the roots away from your head. Let each section cool off around the brush before moving to the next section to hold its shape. Repeat this process for each section until your entire head is dry.


Step 6: Add Some Waves

Cindy's blowout had a subtle wave, so once your hair is completely dry, use a large-barrel curling iron to add soft wave. To get the right “va-va-boom” in the style (aka big bouncy curls) hold your curling iron horizontal while wrapping and take big sections to avoid over curling. This style is all movement, not curl! Pro tip: In order to ensure that your curls set, we recommend holding it in place with a Velcro roller or wrapped up in a duck bill clip while allowing the section to completely set before shaking it out. At this point you can flip your hair back, or do the “bend and snap”- the choice is yours 🤍